Do big brands really dominate the SERPs? This is one of the questions posed by Ben Morel in his blog post over at Moz.com. It’s no secret that Google often prefers big brands in search results. But, how have big brands fared compared to the little guys in 2013? Continue reading
In a previous post, I described how to set up a 301 redirect using .htaccess, and the benefits that 301 redirects afford to your users and to your SEO efforts. The examples I gave included renaming a file, changing your file extension, or even a directory name. But, what if you want to change domains? Or, what if you run into problems with your 301 redirect cascading into sub-directories and you need to limit your 301 redirect to a specific file or directory? This post will answer those questions. Continue reading
A 301 redirect is also known as a permanent redirect. When your browser requests a page that has been moved permanently, it receives a server header response code of 301, hence the name 301 redirect.
A 301 redirect should not be confused with a 302 redirect, also known as a temporary redirect. I’ve never seen a good reason to use a 302 redirect. If you have, share it in the comments section and we can talk about it
Below I will show a few examples of why you might need to set up a 301 redirect, and how to do it using a .htaccess file. Continue reading
One of the easiest search engine optimizations you can make to your website is to ensure that no matter how your visitors link to your home page they end up at the same URL. This is the most basic form of canonicalization.
All of these URLs most likely show the exact same content to visitors. But, there are a few problems with this. For one, all of your PageRank or link juice is spread across multiple URLs, rather than just one. Secondly, to a search engine, each of these looks like a different page and because the content is the same, duplicate content. Search engines don’t like duplicate content. Lastly, it just looks messy! Continue reading
I wrote my master’s thesis on The Effect of Microdata on Search Engine Optimization.
Microdata is a new development that is likely to have a significant impact on the search engine optimization (SEO) industry. The objective of this study was to determine the effect of microdata on search engine optimization. The attitudes and experiences of search engine optimization professionals were explored to determine if, and how, microdata fits into their overall search engine optimization strategy both now and in the future. The study also explored the level of effort required and the payoff that was expected as a result of incorporating microdata into web pages. The results of the study will provide search engine optimization professionals with a better understanding of the importance of microdata to other industry professionals and will help them determine the possible importance of microdata to their own overall search engine optimization strategy. Continue reading